Special Focus Conference: Telling Stories & Selling Content for 21st Century Food Professionals
Looking to produce income-generating audio and video content? Join fellow IACP members at a special Seattle conference that will enhance your understanding of this essential media skill set.
SEATTLE: October 26th & 27th, 2013
This special focus conference will arm you with the skills to produce (on a budget) your own dynamic cooking demo video, ebook or podcast- while also teaching you how to generate income off of this content. A unique mix of hands-on, small class sessions provides you with the chance to learn from experts, sample software and dig deep into production details. An audio lab will also be available, with a podcast instructor onsite to guide you through techincal setup and equipment options. At the end of the sessions you can participate in an informal "Experts Are In" round table style discussion which will let you get your most burning questions answered.
Throughout the event, join us for various networking opportunities including nightly cocktail mixers and a Sunday breakfast. Open lunch and dinner options will give you the chance to explore Seattle's vibrant Capital Hill neighborhood.
Jack Timmons will bring a taste of his acclaimed Seattle Brisket Experience to the post-session networking mixer on Sunday. The native Texan will be serving up a variety of authentic smoked BBQ and salmon to sample as we sip cocktails and wine in the Hugo House cabaret. Now heralded as the area's Brisket King in Seattle Metropolitan, City Arts and The Stranger, it's nearly impossible to get tickets to his unique pop-up events, so this is your chance to try it for yourself.
Meanwhile, we're continuing to collect a wonderful collection of Northwest artisan cheeses, pickled splendors and organic local pears and apples for what we're calling "Not Your Average Cheese Tray" for the Saturday afternoon event at Allrecipes.com, included with the conference registration.
Bjork and Lindsay Ostrom will be leading the sessions "Give Yourself a Raise: Practical Ways to Increase Your Online Income" and "Self-Publishing an eBook: From First Word to First Dollar." They are the husband and wife team behind Pinch of Yum, a food blog that shares photos and recipes with one million monthly visitors. For the last three years, Lindsay has cooked, photographed, and self-published two ebooks while Bjork has optimized the site for traffic and monetization, posted monthly income reports, and happily eaten leftover blog cookies. Bjork and Lindsay also recently co-founded Food Blogger Pro, a membership website where they teach new food bloggers about things like advertising, SEO, and affiliate marketing. They shifted their blog-related earnings from about $200 a month to $11,000 a month, so they know what they're talking about!
- Give Yourself a Raise: Practical Ways to Increase Your Online Income
- Self-publishing an eBook: From First Word to First Dollar
- How to Shoot Cooking Demo Videos on a Shoestring
- How to Put Together a Video Book Trailer
- Fundamentals of Podcasting
- Full Conference Registration (includes Saturday Networking Mixer) IACP Member: $159
- Full Conference Registration (includes Saturday Networking Mixer) Non-IACP Member: $229
- Sunday Conference Registration (Saturday Networking Mixer NOT included) IACP Member: $139
- Sunday Conference Registration (Saturday Networking Mixer NOT included) No-IACP Member: $189
- Saturday Networking Mixer Only: $25 Member
- Saturday Networking Mixer Only: $45 Non-IACP Member