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Is a Career in Food Writing Dead?

April 12th, 2012Posted by: Molly WatsonFiled under: Trendspotting

The food world is buzzing about Amanda Hesser's Advice to Future Food Writers

The future of food writing has been a popular topic at the IACP Annual Conference ever since I first attended (2006 in Seattle). Now our collective post-Conference motivation is being popped like a day-old party balloon. The culprit? Amanda Hesser's Food 52 blog post, Advice for Future Food Writers. The heart of the piece is simple: "Except for a very small group of people (some of whom are clinging to jobs at magazines that pay more than the magazines' business models can actually afford), it’s nearly impossible to make a living as a food writer, and I think it’s only going to get worse."

Hesser then goes on to suggest that aspiring food writers become "doers," working in the food world somehow and writing about it on the side.

She's gotten plenty of agreement, as well as more than one "I'm glad it's not just me!" response, and deserves a lot of credit for her thoughtful and honest assessment of the changes she's seen in food writing during her career so far. A more critical response from John Birdsall at chow.com clickably titled What Amanda Hesser Got Wrong adds a bit of historical perspective as well as a sunnier interpretation of the lay of the land and what it means for food writing as a whole that's worth reading.

Overall she offers what is probably sound advice. When I read her piece, however, I felt like I was back in a Greenbrier conference room in 2005 as Andy Schloss asked those of us assembled if we were food people who wanted to write or writers who liked food. If you're a food person who wants to write, Hesser's prescription is pitch-perfect. If, however, you are a writer first, it falls a bit flat. Or, is her lament about the difficulty of making a living as a food writer true for writers in general? Is it more true now than in the history of writing, a profession with a long and noble history of poor pay?

IACP is filled with plenty of working food writers. What do you think about Hesser's piece? Have you written a response on your own website or blog? What advice would you give future food writers?

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Molly Watson serves as the Communications Editor for IACP, runs the Local Foods site for About.com, contributes to Edible San Francisco, and tells stories at The Dinner Files.

Your Comments

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Thanks for links to Amanda Hesser’s original post and John Birdsall’s counter-post.
Despite Birdsall’s attempt to muster up a little controversy, I think they both arrived at the same conclusion: A door marked “full-time food writer with excellent salary and benefits, enter here” not only does not exist, it probably never did and never will.

I looked through the list of the more than two dozen recent IACP writing award recipients to try to gauge who, exactly, is a food writer?

Christine Mansfield, who took home the Cookbook of the Year award, is (according to her web bio) “a highly regarded Australian chef, author, food writer, food manufacturer, presenter, teacher and gastronomic traveller whose culinary work draws on the exciting tastes and flavours of many cultures, whose passion and commitment to culinary excellence are world renowned.”

Adam Gopnick, recipient of the literary food writing award, has a day job at The New Yorker.

Lila Byock, awarded the Culinary Writing With or Without Recipes prize writes, not always about food, for The New Yorker and other publications.

Aki Kamozawa and H. Alexander Talbot, who captured the Instructional Culinary Writing with Recipes award, are culinary innovation consultants.

John McQuaid, the winner of Culinary Writing That Makes a Difference is a Pulitzer-prize winning investigative journalist who has written about presidential campaigns, mountain-removal coal mining and secret military contracting.

Posted by: Sharon Sanders CCP04.13.2012
Molly Watson's avatar

Excellent examples, Sharon. The topic also links, in my mind anyway, to the take-aways Andrea Lynn wrote about (http://www.iacp.com/blog/more/conference_take_aways_from_a_first_time_attendee) and the importance placed on diversifying. Looking at Mansfield’s list of duties I can’t help but wonder: how many things can people do really well? I mean this, of course, as no slight to her—I’m sure she is a star at all of them—but more a reflection on myself!

Posted by: Molly Watson04.13.2012

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