Share-Worthy: Social Media Tips for Authors
We spotted a great share-worthy article on PBS's MediaShift from Guy Kawasaki laying out his social media tips for authors. If you've not encountered Guy before, he was "chief evangelist" at Apple for many years, and is now an entrepreneur and author of 12 books, including his most recent APE: How To Publish a Book. He opens his list of advice with a provocative observation:
"Wrap your mind around this: One of the most important factors that traditional publishers use to decide whether to acquire a book is the marketing platform of its author. You’d think that the main reason for approaching a traditional publisher is to reap the benefits of the publisher’s marketing, and you wouldn’t have to bring your own.
Life is full of mysteries, and whether you’re working with a traditional publisher or you are an artisanal publisher (a.k.a., “self-publisher”), the potency of your marketing platform can determine your success."
His Top 10 Tips for book marketing efforts, whether you're shopping for a publisher or going totally DIY, include "Start Yesterday," "Curate, Don't Create," and "Candy-fy." You can check out the full article here.