Breaking into Recipe Development for Brands

Find work developing recipes for non-editorial clients.

Register Now

If you’re a recipe developer—or an aspiring one—you might be thinking about how to get work from websites, magazines, and even cookbooks. But there’s a lot of opportunity—and money—working for non-editorial clients. Brands need recipes for their websites, packaging, and promotions, and often on an ongoing basis. How do you cultivate a client list that includes these more lucrative opportunities? Learn how to break in, what kind of money you can expect, and what brands are looking for in return.

Jill Silverman Hough headshot

Jill Silverman Hough

Jill Silverman Hough is a culinary professional whose services include recipe development, photography, food and wine writing, and spokesperson work. She’s been published in magazines including Bon Appétit, Cooking Light, Clean Eating, where she’s on the advisory board, and Fine Cooking, where she’s the drinks editor. Promotional clients include the National Pork Board, the California Milk Advisory Board, California Sweetpotatoes, Lindsay Olives, Annie’s Homegrown, Circulon, Anolon, and Grgich Hills Estate Winery. And her cookbooks include “100 Perfect Pairings: Small Plates to Enjoy with Wines You Love,” “100 Perfect Pairings: Main Dishes to Enjoy with Wines You Love,” “The Clean Plates Cookbook,” and “Skinny Bitch in the Kitch,” a New York Times bestseller.

CKS Head Shot Cropped JPG

Cathy Schreiber

Cathy Schreiber is a marketing professional with broad and deep experience, particularly in digital and social media, engagement and content marketing, influencer initiatives, event sponsorship, and public relations. Over the last several years, she has led her team in identifying, evaluating, and selecting culinary professionals, bloggers, and influencers with whom to collaborate for specialty culinary content for multiple brands under the Meyer US umbrella. This content includes recipes, culinary-related infographics, product testing, and social media initiatives. She has a strong understanding of what brands need from content collaborators, and a perspective about how best to make collaborations successful for all parties.


Reporting Diverse Stories: IACP + EATT

Julia Turshen, Kimberly Chou Tsun An, Chandra Ram


Don’t Forget About Email Newsletters

Ashley Carufel , Jenny G. Zhang, Sam Sifton


Cookbook Wisdom With Dorie Greenspan, Pati Jinich, and More

Dorie Greenspan, Pati Jinich, Raquel Pelzel, Judy Pray, Adeena Sussman


Finding Your Niche

Kat Kinsman, Leah Koenig, Yvonne Maffei


What Makes a Classic Cookbook?

Barbara Haber, Donna Battle Pierce, Peter Reinhart , Bonnie Slotnick, Matt Sartwell


Training the Culinary Community of Tomorrow to Reduce Food Waste Today

Mitchell Davis, Regina Northouse, Alison Tozzi Liu, Jonathan Deutsch

Stack Of Cash

The Subtle Art of Negotiating

Gabriella Gershenson, Eva Karagiorgas, Raquel Pelzel, Sarah Smith


The Making of a Food Documentary

Krista Ruane, Lydia Tenaglia


Can We Actually Make the Future Better?

Kim Severson, Kat Kinsman, Michael W. Twitty, Melissa J. Rodriguez

Fancy Restaurant

Rebellion with a Cause? The Evolution of Our Hierarchy of Taste

Krishnendu Ray, Paul Freedman, Anne E. McBride, Kate Krader, Barbara Sibley


Rethinking the Recipe: Problems and Possibilities

Von Diaz, Kristen Miglore, Raquel Pelzel, Adina Steiman


Killing It on Instagram: How To Build an Insta-Strategy

Carey Polis, Aliza J. Sokolow, Rebecca Longshore, Charissa Fay


IACP at 40: A Look Back at How We Set the Table

Nathalie Dupree, Betty Fussell, Darra Goldstein, Joe Yonan

Screen Shot 2018-07-08 at 1.19.51 PM

How to Write for Food TV

Jody Eddy, Ali Rosen, Jenna Zimmerman, Dan Kohler, Courtney Knapp


“Guilt-Free” Food: What Is Our Responsibility to Readers?

Faith Durand, Christy Harrison, Jacklyn Monk, Alex Van Buren


How to Make Parenthood Part of Your Culinary Brand

Matthew Amster-Burton, Emily Paster, Debbie Koenig


Navigating the World of Cookbook Collaboration

Jonah Straus, Raquel Pelzel, Genevieve Ko


Break Into Drink Writing

Kara Newman , Talia Baiocchi

View all Speaker Series