Guerilla Cookbook Marketing: How to Make an Impact in a Crowded Food Landscape

This session will cover how authors can devise their own marketing strategy without spending a fortune.

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Writing a cookbook is one thing but selling it is another. Publishers have limited resources and the cookbook landscape is crowded, making authors feel hamstrung and frustrated. Not everyone can afford to hire a PR company. This session will cover how authors can devise their own marketing strategy without spending a fortune, the best practices for working with a publisher, how to build up pre-orders of your book, and much more.


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Andrea Nguyen

Cookbook author

Andrea Nguyen, M.A., is a bank examiner gone astray who’s living her dream of writing impactful cookbooks and teaching others how to cook well. She recently authored "The Pho Cookbook" and edited "Unforgettable", the biography cookbook about Paula Wolfert. Andrea has a monthly column in Cooking Light and publishes Vietworldkitchen.com.

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David Hawk

Assistant Publicity Director at Ten Speed Press

David Hawk, Assistant Publicity Director at Ten Speed Press, manages campaigns for cookbooks and authors, including Andrea Nguyen, Martha Holmberg, Elisabeth Prueitt, Yotam Ottolenghi, and the team at Food52. He excels at strategic thinking, clear and compelling communication, and tactics that generate awareness and yield results.

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Michelle Tam

Food blogger at Nom Nom Paleo; cookbook author

Michelle Tam is the co-creator of the Saveur Award winning food blog, Nom Nom Paleo. Together, with her husband Henry Fong, they’ve also produced a Webby Award winning cooking app, authored two New York Times bestselling cookbooks, and have been nominated for a James Beard Award.

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