by SAMIN NOSRAT
Thanks to the generosity of the IACP Julia Child First Book Award, presented by The Julia Child Foundation for Gastronomy and the Culinary Arts, I was able to hire the wonderful public relations firm, Mona Creative, to continue to promote my first book, Salt, Fat, Acid, Heat.
The incredible women at Mona worked tirelessly both before and after the release of the Netflix documentary series based on the book, to ensure that the book and its premise would become part of the culinary–and even cultural–vernacular throughout the country (and beyond!).
Mona worked on Salt, Fat, Acid, Heat’s initial release in 2017, so they were intimately familiar with me and my message of empowerment, education, encouragement and joy. They also knew exactly what press hits we’d received upon publication, and which outlets we could still pursue.
Once the Netflix series launched, the sheer amount of press inquiries I began to receive was overwhelming. I couldn’t have handled or responded to a tiny fraction of them without the help of the ladies at Mona, and they did it far more professionally and gracefully than I could have done on my own, anyway.
Over the course of six months, Mona Creative helped secure, respond to, and streamline a tidal wave of press requests. With appearances on every major morning show, NPR’s Fresh Air, profiles and glowing reviews in every magazine you might be able to imagine, and countless interviews on radio shows and podcasts great and small, there is not a single press outlet left on our wish list!
As a result, the book has continued to sell unbelievably well–we are now in our 11th printing and after over a year off the New York Times bestseller list, we’ve returned for several more weeks, with our highest position yet (#5).
When I set out to write Salt, Fat, Acid, Heat, my goal was to teach people the basics of cooking, a simple, universal philosophy that would guide them every time they stepped into the kitchen. I’ve been confident all along that the message would resonate with a broad audience, and knew that a major challenge would be reaching people. So, from the bottom of my heart, I thank the IACP and The Julia Child Foundation for Gastronomy and the Culinary Arts for this award, because it enabled me to reach an entirely new audience–one I believe will be cooking better, more confidently, and more joyfully from now on.
Entries to the 2019 IACP Cookbook Awards are now open. This year, you can enter the IACP Julia Child First Book Award category for free. Entries are due February 15th. Questions about our awards? Please email email@example.com.