Behind the Scenes: How to Launch a YouTube Cooking Channel

Photos & Videos

Learn how to tackle camera work, grow your following, and promote your channel.

In 2011, Jessica and Wendy, two registered dietitian nutritionists launched their YouTube channel Food Heaven Made Easy. Since then, the duo has posted nearly 90 videos on topics ranging from meal planning to digestive health, garnering a total of over 1 million views. Join us as Jessica and Wendy break down how to build your own YouTube channel from the nitty gritty of camera work to finding your voice and promoting your band.


About our speakers:

Jessica Jones, MS, RDN, CDE and Wendy Lopez, MS, RDN, CDE are Registered Dietitian Nutritionists, Certified Diabetes Educators and co-founders of Food Heaven Made Easy, a one-stop shop for delicious and nutritious living with over 125,000 followers from around the globe. Named New & Noteworthy by iTunes, their popular Food Heaven Podcast provides evidence-based practical nutrition guidance listeners can trust. The dynamic duo also co-authored the “28-Day Plant-Powered Health Reboot in 2017,” a mouthwatering cookbook that helps people upgrade their diet with delicious recipes. Through their platform, Wendy & Jess work with national brands such as Quaker Oats, Sunsweet, Blue Diamond Almonds, Mighties Kiwi, the U.S. Highbush Blueberry Council, and other brands, to develop plant-based recipes and curated multimedia content.


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