From Blog to Brand: Featuring Catherine McCord

On Writing Business
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In 2007, newly-minted parent Catherine McCord started a blog called Weelicious to show other families that it’s possible to put a healthy dinner on the table that everyone will eat. A decade later, McCord has built a solid brand around Weelicious with a robust readership, strong social channels, two cookbooks, regular appearances on The Food Network and a spinoff meal kit delivery service. In this recording, McCord offers strategies for building a brand out from a blog through a variety of platforms including books and ideas for how to work with other brands, while still retaining your site and business’ integrity.

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About Catherine McCord

Caetherine is the founder of Weelicious, a website dedicated to helping parents expose their children to wholesome, delicious homemade food. She is also the co-founder of One Potato, an organic home meal delivery kit service, focused specifically on the mealtime needs of families, and the author of the cookbooks, Weelicious: One Family. One Meal. and Weelicious Lunches: Think Outside the Lunchbox. McCord appears regularly on the Food Network’s Guy’s Grocery Games and has had guest spots on the Food Network’s shows Next Food Network Star and Duff Till Dawn.


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