Breaking into Recipe Development for Brands


If you’re a recipe developer—or an aspiring one—you might be thinking about how to get work from websites, magazines, and even cookbooks. But there’s a lot of opportunity—and money—working for non-editorial clients. Brands need recipes for their websites, packaging, and promotions, and often on an ongoing basis. How do you cultivate a client list that includes these more lucrative opportunities? Learn how to break in, what kind of money you can expect, and what brands are looking for in return.

Jill Silverman Hough is a culinary professional whose services include recipe development, photography, food and wine writing, and spokesperson work. She’s been published in magazines including Bon Appétit, Cooking Light, Clean Eating, where she’s on the advisory board, and Fine Cooking, where she’s the drinks editor. Promotional clients include the National Pork Board, the California Milk Advisory Board, California Sweetpotatoes, Lindsay Olives, Annie’s Homegrown, Circulon, Anolon, and Grgich Hills Estate Winery. And her cookbooks include “100 Perfect Pairings: Small Plates to Enjoy with Wines You Love,” “100 Perfect Pairings: Main Dishes to Enjoy with Wines You Love,” “The Clean Plates Cookbook,” and “Skinny Bitch in the Kitch,” a New York Times bestseller.

Cathy Schreiber is a marketing professional with broad and deep experience, particularly in digital and social media, engagement and content marketing, influencer initiatives, event sponsorship, and public relations. Over the last several years, she has led her team in identifying, evaluating, and selecting culinary professionals, bloggers, and influencers with whom to collaborate for specialty culinary content for multiple brands under the Meyer US umbrella. This content includes recipes, culinary-related infographics, product testing, and social media initiatives. She has a strong understanding of what brands need from content collaborators, and a perspective about how best to make collaborations successful for all parties.


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