Connecting and collaborating with global and national food brands is a great way to monetize and increase awareness of your own personal brand, products, and services. Stephanie Wierwille, Director of Digital Strategy at The Richards Group, shares creative insight into working with these brands.
Check out her presentation:
Stephanie Wierwille works with dozens of global and national food brands at America’s largest independent advertising agency. As Director of Digital Strategy at The Richards Group, she helps brands team up with culinary professionals, bloggers, and foodies to create and share digital content and ad campaigns that inspire and tantalize shoppers and restaurant-goers. She has recently worked with food retailers, restaurants, and CPG brands like Ruth’s Chris Steak House, TGI Fridays, Dr Pepper, Snapple, Mott’s, NatureSweet Tomatoes, Luzianne Tea, French Market Coffee, Blue Plate Mayonnaise, Chuck E. Cheese’s, Central Market, and more.
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