Don’t Forget About Email Newsletters

On Writing Business

Email marketing isn’t new and sexy, but it’s still one of the most effective methods to reach your audience. Unlike social, email subscribers cannot be taken away from you with an impromptu algorithm change, so you need to know how to optimize your newsletters with strong content in an effective layout. This recording shares tips and best practices to grow your subscribers, study your email marketing performance, and improve your workflow to drive traffic back to your site. Attendees see examples of effective newsletter elements to implement into their own strategy.

Ashley Carufel (moderator)
Ashley Carufel is the Assistant Director of Social Media at PBS. She is also the co-founder of PBS Food, which represents all food and cooking shows across public television as well as original digital content. In her current role, she uses data to inform PBS’ digital marketing strategy. Ashley has been with PBS for the last six years. Find her on Twitter at @carufela and on Instagram at @carufela.

Jenny G. Zhang
Jenny Zhang is the newsletter editor at Eater, where she sends a lot of emails that are absolutely not spam. Find her on Twitter at @jennygzhang and on Instagram at @jennygzhang.

Sam Sifton
Sam Sifton is the food editor of The New York Times, the founding editor of NYT Cooking and an “Eat” columnist for The New York Times Magazine. He has served as The Times’s restaurant critic, its national news editor, and its culture editor. Find him on Twitter at @samsifton and on Instagram at @samsifton.


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