Guerilla Cookbook Marketing: How to Make Impact in a Crowded Food Landscape

Cookbooks & Recipes

Writing a cookbook is one thing but selling it is another. Publishers have limited resources and the cookbook landscape is crowded, making authors feel hamstrung and frustrated. Not everyone can afford to hire a PR company. This invaluable session covers how authors can devise their own marketing strategy without spending a fortune, the best practices for working with a publisher, how to build up pre-orders of your book, and much more.

Check out the recording:

Andrea Nguyen, M.A., is a bank examiner gone astray who’s living her dream of writing impactful cookbooks and teaching others how to cook well. She recently authored The Pho Cookbook and edited Unforgettable, the biography cookbook about Paula Wolfert. Andrea has a monthly column in Cooking Light and publishes


David Hawk, Assistant Publicity Director at Ten Speed Press, manages campaigns for cookbooks and authors, including Andrea Nguyen, Martha Holmberg, Elisabeth Prueitt, Yotam Ottolenghi, and the team at Food52. He excels at strategic thinking, clear and compelling communication, and tactics that generate awareness and yield results.


Michelle Tam is the co-creator of the Saveur Award winning food blog, Nom Nom Paleo. Together, with her husband Henry Fong, they’ve also produced a Webby Award winning cooking app, authored two New York Times bestselling cookbooks, and have been nominated for a James Beard Award.


Coco Morante is a recipe developer who runs the popular Instant Pot Recipes Facebook page and Lefty Spoon blog. Her debut publication, The Essential Instant Pot Cookbook, is one of the strongest releases of 2017. Coco’s recipes are featured in many publications, including Simply Recipes, The Kitchn, and Edible Silicon Valley.



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