When it comes to health-focused food content, what terms, topics, and tones resonate most with readers? This session brings together leading food and health writers to dig into how consumer perceptions of health have changed and are continuing to change (Will “dieting” fall by the wayside? Has it already?), and how those insights are shaping the pages of their publications. We look at their most popular recipes, stories, Twitter chats, and Instagram posts — and what made them so successful. More importantly, these writers and editors share what the patterns foretell about future health trends and health content.
Sophie Egan is the author of the book Devoured: How What We Eat Defines Who We Are. She is also the director of health and sustainability leadership for the Strategic Initiatives Group at The Culinary Institute of America, as well as the editorial director. Based in San Francisco, Egan is a contributor to The New York Times’ Well blog, and has written about food and health for The Washington Post, Time, The Wall Street Journal, and others. In 2016, she was named one of the UC Global Food Initiative’s 30 Under 30.
Host and executive producer of the cooking series Ellie’s Real Good Food on Public Television, and well know from her hit Food Network show Healthy Appetite, Ellie Krieger is a New York Times bestselling, IACP and two-time James Beard Foundation award winning author of six cookbooks. She writes two regular columns for The Washington Post and has also been a columnist for Fine Cooking, Food Network magazines and USA Today. Ellie is a registered dietitian nutritionist.
Jim Romanoff is the food editor for EatingWell magazine. He has edited many cookbooks including EatingWell Healthy in a Hurryand EatingWell Quick & Clean. He has also been a weekly columnist for the AP and has worked for such diverse publications as Woman’s Day, Fresh Ideas, Rolling Stone, Us Magazine, and Details.
Photo: Mack Male
Mitchell Davis, Regina Northouse, Alison Tozzi Liu, Jonathan Deutsch