Killing It on Instagram: How To Build an Insta-Strategy

Social Media
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Instagram is a core part of digital food media identity in 2018. So how do you build your following when the platform is saturated with thousands of other photos of #pizza, not to mention various #sponsored posts? This session will discuss ways to engage with an audience, craft brand identity, and stay true to your (editorial or personal) goals.

Check out this recording on IACP’s conference resource site, here. 

Carey Polis is the Digital Director for Bon Appétit, where she has launched several new online brands including Basically and Healthyish. She’s spent over a decade working at the intersection of digital media and food, including at The James Beard Foundation and The Huffington Post. Carey holds a Masters degree in Food Culture & Communications from the University of Gastronomic Sciences in Bra, Italy and has a very close, personal relationship with cheese (and pasta).

Aliza J. Sokolow is a former food stylist who worked on Emmy winning Jamie Oliver’s Food Revolution. In 2012 She chose to leave the world of food styling to launch a social media agency. A huge risk at the time she quickly used her network to begin social programs for Suzanne Goin, Zoe Nathan the Rustic Canyon group in Los Angeles to name a few. She currently owns Poppyseed Agency a full service new media agency and is a highly sought out food photographer.

Rebecca Longshore is the Social Media Manager at Real Simple, where she leads the strategy and video direction for the brand. Before that, she was at Cooking Light and MyRecipes writing, developing recipes, creating videos, and launching new social platforms. You can find her running around Central Park, learning how to bake, or creating healthier vegetable-based dishes.

Charissa Fay is a NYC-based food/travel/lifestyle photographer. Her work is featured in Food & Wine, Bon Appétit, Condé Nast Traveler, AFAR, and Travel & Leisure. She is also the photographer of “The New Paris” (Lindsey Tramuta, Abrams Books 2017). You can follow her on Instagram at @charissa_fay.


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