How to Publicize Your Cookbook

Cookbooks & Recipes
Carrie Bachman

There’s more to publicizing a book than meets the eye, and with publishers increasingly relying on authors to assist in the promotion of their books with very short windows to make a splash, the release of a cook book is more stressful than ever. Hear cookbook publicity pro Carrie Bachman when to start the PR process and how to optimize your work with a publicist so you can both help your product gain traction and stand out from the crowd.

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Carrie Bachman has more than 20 years culinary public relations experience. Eight years ago she started Carrie Bachman Public Relations, a boutique firm specializing in cookbook and gourmet product publicity. Carrie’s vast accomplishments include creating special events and book signings, spearheading national and satellite media tours, obtaining nationwide print and radio coverage for her many clients on premier media outlets including Oprah, The Today Show, Good Morning America, Food Network, People, Food & Wine, Gourmet, USA Weekend, Glamour, New York Times and New York Times Magazine.

Carrie has also launched many bestselling cookbooks including: Emeril’s Creole Christmas, Every Day’s A Party, Emeril’s TV Dinners, Prime Time Emeril, Ina Garten’s Back to Basics, Ina Garten’s Foolproof, Georgia Cooking by Trish Yearwood, Ellie Krieger’s The Food You Crave, Giada’s Kitchen, Rachael Ray’s Just in Time and Rachael Ray’s Big Orange Cookbook.


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