Re-engineering the Business Model: How Publications Can Make Money in 2018 and Beyond

Business
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To say that the advertising business model for media is compromised is an understatement. The old formula no longer guarantees solid returns: creating great content, attracting readership, selling that content to the public and the readership to advertisers doesn’t allow publishing entities to thrive in today’s ultra-competitive, fragmented, social media-driven landscape. And yet the smartest minds continue to find ways to create and share compelling content and grow their businesses. So just how are publications making money these days? Hear from key players on the front lines who are innovating and taking risks to learn what’s working, and how all of us can continue to adapt to support their efforts, whether as consumers or as contributors to the business models of the future.

Watch this recording on IACP’s conference resource site, here.

Hunter Lewis is the Editor-in-Chief of Food & Wine and Cooking Light. Prior to that he was the executive editor of Southern Living, food editor of Bon Appétit, and kitchen director of Saveur. Lewis cooked under Jonathan Waxman in Sonoma County, California, and at Barbuto in New York City. A graduate of the University of North Carolina at Chapel Hill, he was also a reporter at The Herald-Sun in Durham, North Carolina.

Claudia Wu is the co-founder/creative director of Cherry Bombe and is a creative consultant and designer for hire. Previously, she co-founded the creative agency Orphan, was art director at V and Visionaire, design director at Index Magazine, and founded and publishes Me Magazine (currently in hibernation).

Sonia Chopra is the director of editorial strategy at Eater, which is part of Vox Media. She oversees growth and editorial operations for the national homepage and 24 local sites across the country. She’s from Georgia and covered restaurant and dining in Atlanta before moving to New York, where she talks too much about spreadsheets, pimento cheese, and the novels she wants to write.

Martha Holmberg is the CEO of the IACP. She is the former editor and publisher of Fine Cooking magazine, the former food editor at The Oregonian magazine, the founder of MIX magazine, and a cookbook author and editor.

Photo: Manoj Jacob

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