What does it take to publish a cookbook in today’s publishing environment? From choosing a topic that can find the right audience to navigating confusing contract terms to developing a good collaboration between author and publisher, understanding best practices in today’s challenging marketplace is the first step toward a break-out success. Jenny Wapner, executive editor at Ten Speed Press and Kelly Snowden, senior editor at Ten Speed Press share their advice and answer your questions.
Listen to their presentation:
Jenny Wapner is executive editor at Ten Speed Press. She acquires and edits cooking and lifestyle books and oversees the Watson-Guptill and Amphoto imprints, which include books in art instruction, comics, craft, and photography. Since joining Ten Speed in 2010 she has worked on many critically acclaimed titles including Vegetable Literacy by Deborah Madison (James Beard winner), Bitter by Jennifer McLagan (also a James Beard winner), and the New York Times bestseller Manresa by David Kinch. Jenny graduated from Reed College in Portland, Oregon, with a degree in Russian Literature and Language. She worked for eight years at the University of California Press acquiring books in natural history and environmental science. She lives with her chef and restaurateur husband and their two-year-old son in Oakland.
Kelly Snowden is an acquiring editor at Ten Speed Press where she works on a wide variety of illustrated nonfiction books. She specializes in cookbooks and has edited the Food52 Works series, Champagne, and Hot for Food Vegan Comfort Classics.
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